In The News

Connecticut software firm buys Orlando's Zentila

Orlando Business Journal
June 02, 2016

Zentila Acquired by etouches

Successful Meetings
June 01, 2016

etouches Acquires Zentila

Hotel Business
June 01, 2016

Zentila Adds Negotiation Engine

Meetings and Conventions
April 20, 2016

Seven best practices for success with eRFPs

Corporate Meetings Network
February 08, 2016

Success With eRFPs - 7 Best Practices for Meeting Planners

CM&E - Corporate Meetings & Events
December 15, 2015

Zentila launches citywide event management platform

Exhibitor City News
November 05, 2015

Zentila to Launch CityWide Platform

Meetings and Conventions
November 04, 2015

Event Apps Zentila and Certain Join Forces

Smart Meetings
August 26, 2015

Tech Bites: Zentila Unveils illuminate3P

Meetings Focus
July 13, 2015

Zentila Launches illuminate3P™
May 27, 2015

Lead Spam and the Commoditization of the Meetings Industy

Government Connections
January 01, 2013

Technology—What programs are best?

International Meetings Review
September 17, 2012

Zentila launches 2.0 upgrade
September 13, 2012

Redefined, Zentila Launches Version 2.0

Hotel interactive
September 13, 2012

Technology—Zentila launches 2.0 upgrade

International Meetings Review
September 13, 2012

Taming the RFP Process

Meetings Focus
June 20, 2012

Zentila - Meeting Services
January 01, 2012

Meeting and Event Trends for 2012 and Beyond

AV Event Solutions
November 16, 2011


Smart Meetings
November 01, 2011

Press Releases

etouches announces the acquisition of Zentila, the innovative hospitality sourcing and booking solution

June 01, 2016

etouches announces the acquisition of Zentila, the innovative hospitality sourcing and booking solution NORWALK, Conn., June 1st, 2016 – etouches, a top global provider of cloud event management software, today announces the acquisition of Zentila, an enterprise SaaS company that provides smarter venue sourcing and booking with a primary focus on corporate and third‐party meeting/event planners. The acquisition demonstrates etouches commitment to continue to provide clients with superior product features and functionalities for the optimal management of their end‐to‐end event process. Zentila’s award‐winning platform completely streamlines the complex process of sourcing and booking venues as well as capturing data to measurably increase meeting ROI. In addition to handling RFPs for venues, Zentila is unique in that it also provides enriched tools to help planners get their meetings booked.

Zentila Debuts Industry’s First Negotiation Engine

April 19, 2016

Zentila Debuts Industry’s First Negotiation Engine Tracks and Stores Negotiations Automatically ORLANDO, Fla., (April 19, 2016) – Venue sourcing and booking provider Zentila released the industry’s first realtime negotiation engine today. Called Negotiation Tracker™, it powers negotiations and takes the complexity out of booking meetings and events. With hotel occupancy approaching record highs and venue demand outpacing supply growth, negotiating value has become more complicated. Negotiation Tracker simplifies the process, by tracking all communication that takes place during negotiations and storing it in one place.

No Lead Left Behind: Zentila Releases Major Enhancements for Hotels

January 21, 2016

New technology released this week by strategic sourcing provider Zentila gives hotels powerful tools for managing leads to book more group business. “The aim is to assure no Zentila lead ever goes unattended,” says Mike Mason, the company’s founder and CEO. “Zentila helps properties maximize sales with the highest conversion rate of any sourcing technology in the business. Our latest upgrade builds on the momentum to further streamline the process of managing leads and simplify communications between planners and hotels.”

Zentila Launches Game‐Changing Solution for Citywide Conventions

November 05, 2015

Planning citywide meetings and conventions is easy with a new solution just out from Zentila. The technology, CityWide, enables planners to manage a full range of options to maximize value on large, multi‐venue events. “CityWide is the first technology smart enough to handle different dates, meeting venues, room blocks, concessions and fees simultaneously,” says Mike Mason, CEO, Zentila. “It helps planners quickly evaluate multiple offers from numerous venues to build the best possible scenario for their events.” The breakthrough solution combines two new technologies, allowing planners to easily manage all the critical information.

Industry Leader Joins Zentila As Chief Operating Officer

October 07, 2015

ORLANDO, Fla. (Oct. 7, 2015) – Strategic sourcing technology provider Zentila announced the appointment today of Brad Langley, CITE, as chief operating officer. Langley brings to Zentila a depth of experience, having driven growth at world-leading meeting, incentive and travel companies for the past three decades. “Brad’s innovative strategies have led to significant gains across the board, in sales, revenue, employee engagement and customer satisfaction and retention,” says Mike Mason, founder and CEO, Zentila. “He’s a collaborative and inspiring leader, who also brings to the table a wealth of experience in the third-party planner world. In addition to directing Zentila’s overall operations, Brad will be a tremendous asset to illuminate3P, our newest solution developed for third-party planners.”

Certain and Zentila Team Up, Deliver Comprehensive Event Sourcing and Management Solution

August 24, 2015

Planning and managing flawless events is seamless now thanks to new product capabilities announced today by tech companies Zentila and Certain, Inc. The best-of-breed integration combines Certain’s powerful event management platform with Zentila’s strategic sourcing solution. The result is the industry’s first fully customizable solution covering key aspects of the meeting and event lifecycle, from meeting requests, sourcing, booking and cost control to attendee registration and event management.

Zentila Launches illuminate3P™

July 08, 2015

Zentila has officially launched illuminate3P™, the industry’s first platform to address the specific needs of independent and third-party meeting planners. The robust new solution simplifies time-consuming tasks and provides tools to help third parties communicate easily and effectively with customers. Additionally, it offers dynamic reporting and forecasting tools to help them manage their business.

Zentila to Launch illuminate3P™

May 20, 2015

Zentila Unveils illuminate3P – a strategic sourcing solution for third party planners. illuminate3P is the first meetings sourcing and management solution developed specifically for third-party and independent meeting planners. The robust new solution simplifies the time-consuming tasks and provides tools to help third parties communicate easily and effectively with customers. Additionally, it offers dynamic reporting and forecasting tools to help them manage their business. The revolutionary solution launches in mid-June. 

Veteran Hotel Executive Matt Avril to Join Zentila Board of Directors

May 08, 2013

Zentila today announced that veteran hotel executive and former Hotel Group President of Starwood Hotels, Matthew Avril will join its Board of Directors. The announcement was made by Zentila Founder and ZEO Mike Mason. Avril is also an investor in the two-year-old company ...

Northstar Media Group Chooses Zentila to Offer Dynamic Sourcing and Booking on Facility Search Site

April 15, 2013

Northstar Travel Media, the world’s leading business-to-business media company serving the travel and meetings industries, has entered into a partnership with Zentila, the first online sourcing and booking solution for meeting planners, to offer its dynamic sourcing and booking platform on Northstar’s Successful Meetings and Meetings and Conventions online facility search.

Zentila Chosen as Official Meeting Planning Resource of the American Society of Administrative Professionals

January 07, 2013

Zentila has partnered with the American Society of Administrative Professionals (ASAP), a community of over 36,000 administrative professionals. The majority of meetings and conventions held at hotels every year are booked by occasional meeting planners, such as administrative professionals. But until now, admins have had few resources to help them effectively build comprehensive meeting RFPs, research venues, and negotiate with ...

Zentila Launches 'Enlightenment'

December 03, 2012

Enlightenment is a free Strategic Meetings Management solution (SMM) for companies looking to add complete transparency to their meetings activity across the enterprise. The intuitive platform enables users throughout the organization hierarchy to easily access key reports and raw data using Zentila’s “one-click” ...

Zentila Chosen to Compete in 2nd Annual Igniting Innovation Capital Acceleration Showcase

July 01, 2012

Zentila was chosen by the Technological Research and Development Authority (TRDA) and Space Florida as one of ten high-tech companies to compete in the second annual I2 (Igniting Innovation) Capital Acceleration Showcase. On September 21, 2012, Zentila will compete for a $100,000 prize awarded by Space Florida.

Zentila Takes Home the Prize(s) at the Inaugural VenturePitch Orlando Conference

June 18, 2012

Zentila was awarded both the Judges’ and Audience Awards on Tuesday, May 22, at the inaugural VenturePitch Orlando event. Hosted by Florida Venture Sourcing, an online resource connecting Florida’s technology venture community, VenturePitch Orlando showcased six promising early-stage companies who were selected to pitch their business plans to the event’s technology investor judges from nearly 40 applying companies.

Tom Murphy Joins Zentila as Chief Technology Officer

June 18, 2012

Orlando, FL – June 14, 2012 – Tom Murphy has joined Zentila, the online booking tool for meetings, as Chief Technology Officer. The announcement was made by Mike Mason, Zentila’s founder and Z.E.O.

Zentila Wins Four W3 Awards

October 31, 2011

ZENTILA BRINGS HOME THE GOLD (AND SILVER!) New Company Receives Four W³ Awards  Winter Garden, Fla. – October 31, 2011 – Zentila, the recently launched hospitality technology company, is the recipient of four prestigious industry awards for the design and functionality of its website.  The W³ Awards is a competition that celebrates outstanding websites, web marketing, web video and mobile apps, and is sanctioned and judged by the International Academy of the Visual Arts. The awards, which included a Gold Award in the “General Website, Hotel and Lodging” category, and Silver Awards in the “Travel,” “Web Applications and Services” and “Visual Appeal” categories, were achieved in collaboration with Florida-based company squareFACTOR, Zentila’s web design agency. The Zentila entries were selected from more than 3,000 competitors.  

Drew Bagley Joins Zentila as COO

September 20, 2011

Winter Garden, FL – September 20, 2011 – Drew Bagley has joined Zentila, the recently launched hospitality technology company, as Chief Operating Officer, or Z.O.O.  The announcement was made by Mike Mason, Z.E.O. and founder of Zentila.

Mason Bio

July 21, 2011

Social Media

What we are saying on Twitter